TAKT PROJECT was in charge of the venue design and exhibition direction for UNIQLO's 40th Anniversary Exhibition held at Paris Pavillon Vendôme from October 1 to 5.
This event was organized by UNIQLO and sponsored by Toray Industries, Inc., which supports fiber and textile technology, to introduce the concept of “LifeWear,” which is at the core of UNIQLO's clothing manufacturing, celebrating its 40th anniversary this year.
Using an apartment building, a symbol of everyday life in Paris, as a motif, we conceived of an exhibition that took visitors on a journey through a range of scales, from the lives of people glimpsed through apartment windows to the microscopic world of fibers produced by Toray's technology, and to social activities on a global scale.
 
Organizer: UNIQLO
Sponsorship: Toray Industries, Inc.
 
Venue:　Pavillon Vendôme: 7, place Vendôme 75001 Paris
Duration:　Tuesday, October 1 to Saturday, October 5, 2024
 
Venue design and Exhibition direction: TAKT PROJECT
Technical direction: LUFTZUG
Graphic design: UMA/design farm
Visuals (key movie and B1 wall in the venue): WOW
Production and construction:　IXI, XILOGRAFIA NUOVA
Creation of installations: HAKUTEN, 1→10
Planning: Fast Retailing’s GLOBAL CREATIVE LAB TOKYO